Data Analysis Services
Fact Finders brings to every project solid analytical skills in market research, with a keen eye toward strategic marketing applications.
Using only the most contemporary techniques to meet your marketing needs, FFI is committed to providing comprehensive expert information to meet your specific needs.. FFI’s statistical expertise encompasses areas ranging from the simplest methods of univariate analysis to the most sophisticated multivariate analysis, including multiple correspondence analyses and conceptual mapping.
Univariate Analysis
- Z-test
- e-test
- Sign Test
- Chi-square Test
Bivariate Analysis
- t-test For Difference Of Means
- Z-test For Difference of Proportions
- ANOVA
- Newman-Keuls Test
- Kolmongorov-Smirnov Test
- Sign Test
- Mann-Whitney U Test
- Friedman Test
- Binomial Test
- McNemar Test
- Pearson’s Product Moment Correlation
- Spearman Rank Correlation
- Kendall’s Tau
- Simple Regression Analysis
Owing to the complexity of most business problems, Fact Finders has long been alert to the need for multivariate methods of data analysis that consider the effects of more than one or two variables at the same time.
Our senior research consultants are well versed in the practical application of a wide array of multivariate statistical procedures across a host of business and marketing scenarios.
Multivariate Analysis
- Multiple Regression Analysis
- Analysis of Variance & Covariance
- MANOVA & MANCOVA
- Discriminant Function Analysis
- Factor Analysis
- Path Analysis
- Canonical Correlation Analysis
- Loglinear Analysis
- Multiple Correspondence Analyses
- Survival Analysis
- Time-series Analysis
- Cluster Analysis
- Conjoint Analysis
- CHAID Analysis
